The Marketing Committee is tasked with promoting Open-IX Association in the community and working closely with Open-IX certified Data Centers and Internet Exchange Points to drive membership to the certified exchanges.
Secondly, the Marketing Committee is tasked to ensure that Open-IX Association is represented adequately and accurately at the relevant industry events both for speaking engagements and for having a presence to create awareness about Open-IX globally.
Finally, the Marketing Committee will act as a liaison for the Open-IX Board, in management of the PR agency, the Open-IX Association website, and all external messaging, including creation of marketing collateral.
To contact Marketing Committee, please email us at: email@example.com
All of Open-IX Committees are comprised of volunteer representatives from the Global Internet community, who are coming together to create a better, safer, stronger, fairer Internet.
The expected weekly time commitment for task completion is one to two (1-2) hours per week.
It is asked that volunteers for this committee commit to a one-year term.
Mona Weisberg, Co-Chair
There following are core objectives the committee would like to achieve.
1. Outreach & Event Strategy
Identify industry events to have a presence, wrap social media and outreach around these events. Insure that we have proper coverage from Open-IX to cover the events.
Domestic and international.
Speaking engagements each year. Peering and dedicated outreach for increased membership.
Meet current individual members, certified exchanges and data centers to update and engage on Open-IX.
Meet with prospective individual members, exchanges and data centers to discuss the benefits of Open-IX with the objective of increasing membership numbers and certifying more exchanges and facilities.
Engage with peering and data center communities across markets to establish global brand awareness: the Americas, Europe Middle East Africa (EMEA), Asia Pacific (APAC).
2. Social Media Strategy
Overhaul the OIX brand image within Social Channels. Compose a strategy that targets industry professionals, service providers, certified entities, and end users, and ramp up engagement.
3. Member Benefits Strategy
Identify events to give back to members- social and or education sessions throughout the year.